The UFC Thriving in Bad Economy, CNBC Investigates
On Wednesday, July 29, CNBC takes viewers back inside the Octagon with “Ultimate Fighting: Fistful of Dollars,” revealing how the UFC continues to grow – even as other professional sports face financial crisis. While the recession is putting a beat-down on the economy, Ultimate Fighting’s revenues are up 30%. CNBC’s Scott Wapner travels to Germany for the UFC’s first-ever event in mainland Europe and speaks with Dana White, as well as billionaire backers Lorenzo and Frank Fertitta. Hear what they have to say about the sport’s successes, challenges and growth. And, in just 18-months since CNBC first took viewers inside the UFC, see how this controversial sport has flexed its muscles worldwide to include major sponsors, product endorsements and brand extensions.